Your Collaboration Rate Calculator
Instagram
$200 – $800
Micro (10K–100K) • Single feed post
$200Floor rate
$800Premium rate
$4–$16 CPM • Based on industry benchmarks for your tier
via collabprice.com
Sending this to a brand? Cite your CPM alongside the rate — brands respond better to data than price alone.
Screenshot this and tag a creator friend who needs to see their number — or save it before your next brand negotiation.
2026 Instagram Rate Benchmarks by Deliverable
| Audience Tier | Feed Post | Reel | Story Set | Bundle |
|---|---|---|---|---|
| Nano (1K–10K) | $50–250 | $75–350 | $25–100 | $125–400 |
| Micro (10K–100K) | $200–1,500 | $300–2,000 | $100–500 | $400–2,500 |
| Mid-tier (100K–500K) | $1,500–5,000 | $2,000–7,000 | $500–2,000 | $3,000–10,000 |
| Macro (500K–1M) | $5,000–15,000 | $7,000–20,000 | $2,000–6,000 | $10,000–25,000 |
| Mega (1M+) | $15,000+ | $20,000+ | $6,000+ | $25,000+ |
⚠ Note: These rates are industry benchmarks based on Influencer Marketing Hub, CreatorIQ, and agency rate card research for 2026. Actual rates vary by niche, engagement rate, content quality, brand budget, and negotiation. Finance/tech creators earn 2-3x general lifestyle rates at the same follower count. Always negotiate — most brands have flexibility.
Frequently Asked Questions
Rates depend on platform, follower count, and deliverable. For Instagram: Nano (1K-10K) $50-250 per post. Micro (10K-100K) $200-1,500. Mid-tier (100K-500K) $1,500-5,000. Macro $5,000-15,000. Mega $15,000+. Finance/tech creators command 2-3x lifestyle rates at identical follower counts. TikTok typically pays 25-50% more than equivalent Instagram posts. Use the calculator above for your specific combination.
Calculate your CPM (cost per thousand followers): divide the offer by your follower count and multiply by 1,000. If a brand offers $200 for a post to 100K followers, that is a $2 CPM — extremely low. Industry standard is $10-25 CPM for mid-tier creators. Anything under $5 CPM should be declined or renegotiated.
CPM (cost per mille) is the rate per thousand followers. To calculate yours: (rate / followers) x 1,000. Benchmarks 2026: Instagram $10-25, TikTok $15-30, YouTube integrations $20-50. Finance/tech creators often command $30-60+ CPM. Use CPM as your sanity check on any inbound offer.
Know your rate (use this calculator). When brands lowball you: (1) Counter with your CPM-based rate and cite your engagement data. (2) Ask for their budget range before quoting. (3) If they can't meet your rate, negotiate scope: fewer deliverables, shorter exclusivity, or organic-only usage rights. Never accept a significant discount without removing something from scope.
Usage rights are permissions for brands to use your content beyond the original post. Organic usage (brand reposting): add 20-30%. Paid amplification (boosting your post as an ad): add 50-100%. Whitelisting (running ads from your handle): add 50-150% depending on duration. Usage rights are the most commonly underpriced element in creator negotiations — always ask how the brand plans to use your content.
Yes. TikTok typically commands 25-50% higher rates than equivalent Instagram posts due to organic reach potential and higher platform ad CPMs. YouTube integrations command the highest rates — typically 2-4x equivalent Instagram rates. Podcast sponsorships typically pay $15-50 CPM for host-read ads. The calculator adjusts for platform automatically.
Yes, significantly more. Exclusivity should add: 30-day category exclusivity: +25%. 90-day category exclusivity: +50%. 90-day full exclusivity: +75%. 6-12 month exclusivity: effectively double your rate. Always cap exclusivity by time period and category — never accept open-ended exclusivity language.
Your rate card should include: base rates by deliverable (feed post, Story, Reel, TikTok, YouTube), rates by usage (organic vs. paid amplification), exclusivity pricing, revision policy (1-2 rounds included), approval timeline, and payment terms (50% deposit upfront, net 30 for balance is standard). Update it every 6 months as your audience grows.
Yes, always. 50% deposit is standard. Net 30 on the balance is industry standard. For new brand clients, consider 50% upfront and 50% on delivery instead of net 30. Always get a signed contract before starting any work. Kill fee clauses (25-50% if brand cancels after brief delivery) protect you from wasted production time.
Usage rights let a brand repost or reuse your content on their owned channels (website, email, their social accounts) for a set time period — typically priced at 50–100%+ of your base content fee depending on duration and placement. Whitelisting (also called “paid partnership boosting”) lets the brand run paid ads through your social account's own ad identity — this commonly runs $250–$5,000, or roughly 20–50% on top of your base fee depending on your follower tier and campaign length. If a brand wants both usage rights AND whitelisting combined, price the full package at 80–150% above your base creative fee — that's the most valuable and most commonly underpriced ask brands make.
No — rates typically run lower on TikTok than Instagram at the same follower count, even though TikTok often has higher raw engagement. Instagram sponsorship rates generally run $10–$25 per 1,000 followers; TikTok tends to run $5–$15 per 1,000 followers. This is largely because Instagram's influencer marketing ecosystem is more mature and offers brands more format options that convert reliably. That said, TikTok's viral reach can justify charging at the top of its range — use your actual engagement and conversion data as leverage rather than accepting a flat industry-average rate. Cross-platform bundles often make more sense than steeply discounting TikTok content individually.
Always start at or slightly above your premium rate — brands expect to negotiate down, so anchoring high protects your actual target number. If a brand's budget is genuinely below your rate, offer to adjust scope rather than dropping your price: fewer deliverables, shorter usage rights window, or removing exclusivity — rather than doing the same work for less money. Package deals (3+ posts) typically come with a 15–20% volume discount. Ongoing monthly retainers are usually priced at 3–4x your single-post rate to reflect the consistent commitment. Always get the final scope, usage rights, exclusivity terms, and payment timeline in writing before posting anything.
A strong rate card should include: follower count and engagement rate per platform (updated within the last 30–90 days), audience demographics (age, gender, location breakdown), past brand partnership examples or case studies with results if available, your pricing by content type (feed post, Reel/short-form video, Story, dedicated video, usage rights add-on, exclusivity add-on), and your typical turnaround time. Use rate ranges rather than a single number so you have negotiation room. Update your media kit at least quarterly since follower count and engagement shift constantly — an outdated kit with stale numbers damages credibility more than having no kit at all.